In 2009, the green roof industry grew by an amazing 16 per cent across North America, despite the downturn in the economy. 2010 is already shaping up to be much better! Yet the market potential remains enormous, with more than 4 billion square feet of flat roofs built or retrofitted each year and an untold potential for green walls. Green roofs still account for a very small fraction of this market, but each year we lay foundations, like the new Green Roof Professional (GRP) accreditation, that advance the industry. In Vancouver, the results from a number of new initiatives will be launched that will help you to achieve your goals faster and more effectively. Urban rooftop food, energy calculator savings, fire and wind design standards, renewable energy integration, embodied energy analysis, water-energy dynamics, net zero water goals, ecological design principles, advanced maintenance, food and biofuels from urban forests, award winning projects, and life cycle cost savings from the updated GreenSave Calculator are all new, leading edge offerings on the agenda at CitiesAlive.